Pre-Mortem Discussion

# Landing Page Redesign [Pre-mortem]

__Hypothesis:__ We launched our redesigned landing page and it has failed miserably. 

__Goal:__ Discuss possible failure scenarios.

## Scenario 1: Landing page crashed on the day of the launch. 

__Impact:__ Medium
__Likelihood:__ High
__Reversibility:__ High

__How to fix:__ 
- Ensure that the backend infrastructure is in place. 
- Test the site on multiple devices and browsers before public launch.

__Consequences:__
- Loss of reputation.
- Loss of first time visitors.

## Scenario 2: Landing page messaging was off the mark.

__Impact:__ Low
__Likelihood:__ High
__Reversibility:__ High

__How to fix:__
- Test the copy on a sample audience before launch. 
- Get cross-team feedback before launch.

__Consequences:__
- Misinformed leads. 
- Incorrect assumptions on the services and brand.

## Scenario 3: Landing page took too long to load.

__Impact:__ High
__Likelihood:__ High
__Reversibility:__ Medium

__How to fix:__
- Test before launch and ensure all settings are optimized for quick load times.

__Consequences:__
- Loss of potential customers.
- High intent customers possibly signing with a competition.

## Scenario 4: The landing page had too much text. 

__Impact:__ Low
__Likelihood:__ Medium
__Reversibility:__ High

__How to fix:__
- Check with a sample audience before launch.
- Get cross-functional teams’ feedback. 

__Consequences:__
- Messaging is not clear. 
- The user gets overwhelmed with irrelevant information.

## Scenario 5: Landing page was not optimized for conversions. 

__Impact:__ Medium
__Likelihood:__ High
__Reversibility:__ High

__How to fix:__
- Test copy on potential users as A/B tests before launch.

__Consequences:__
- Underutilized traffic that doesn’t convert. 

## Scenario 6: Landing page was not SEO optimized and crashed our traffic. 

__Impact:__ High
__Likelihood:__ Low
__Reversibility:__ Medium

__How to fix:__
- Do an SEO audit before deployment.

__Consequences:__
- Loss of traffic to important pages. 
- Long recovery time.

## Scenario 7: Landing page had some critical copy errors and ruined our reputation. 

__Impact:__ Low
__Likelihood:__ High
__Reversibility:__ High

__How to fix:__
- Put the page through grammar software before launch. 
- Get company-wide feedback on the copy before launch.

__Consequences:__
- Loss of reputation.

## Follow up
A copy of the pre-mortem report will be shared with all stakeholders via email by EOD.